U.S. adults are watching, reading and consuming more mass media than ever. Here's how a recent survey fell out:
- Baby boomers spent more time watching television and reading newspapers, books and magazines.
- Generation Y watched more movies and played more vidio and computer games, mostly at home.
They found that a typical U.S. adult spent about nine hours a day with mass media. This included sending e-mail and instant text messages and talking on a cell phone.
Ninety-one percent of those responding watched television for an average of 241 minutes per day and 73% listened to the radio or used a computer daily.
The survey tracked media usage of 394 adults in Indiana for nearly a full day.
So what are your media habits? Think about how and when you use media. Do you use email, instant messaging, use the computer to get information, read newspapers, read blogs, magazines, watch TV, watch movies, use cell phones, play computer games? Anything else? How much time per day do you spend on each media. Share your grade or generation (if you want) and we'll see how they compare.
Recent Comments